Category Archives: SEO

Is Content the New Face of SEO?

For years now, the phrase “content is king” has been slung all over the web – mostly from white hat SEOs and bloggers alike. But how much truth is there in this infamous statement? This is what I want to take a quick look at in this content today.

Search engine optimization has been around since the early days of the internet, and there will always be people that want to “game” Google’s algorithm in order to achieve top rankings. The best way for Google’s search engines to determine where a website should show up largely depends on hundreds of factors that tell them about the trust and quality of the site, etc.

One of the cores of SEO, backlinks, are one of the main factors that signal trust and quality to search engines like Google.

In the past, you could send tons of links to a website and it would rank quickly and easily. But over the last few years – with social media growing in popularity – Google has started to look at more natural factors that reflect how an organic website would function. Think social sharing of content all across social media.

This hasn’t ceased SEO from working all together, but it has made quality a bigger factor over quantity of links. Therefore, having quality content on a website and links from websites with high quality content has really increased in importance.

It’s important to note that Google doesn’t like for users to build links themselves. They would rather see natural links coming from websites that linked to that resource because of it’s quality,  rather than just for SEO purposes. Google’s goal is to only add content to their results that add value to the web – not to cater to SEO’s that build links just for ranking purposes.

 Conclusion

In an ever-changing world, search engines like Google are incorporating ‘natural’ looking signals in their algorithm to determine how to filter the quality results from the spammy, low quality ones.

People love to consume online content as it is right at their fingertips and if they like it, they are naturally going to share it on social media and other places around the web. Good, natural content is another way for Google to determine quality, and therefore it is only becoming increasingly important to create your content around adding value to the web.

While content may not be the new face of SEO completely, it’s becoming a better way for search engines to determine what makes a better user experience online – which is exactly what Google is all about. In my humble opinion, content will only become more important in the future, as people and search engines alike love good quality. And what better way to know how relevant and helpful a site is than with telling factors such as these?

What’s your opinion about content becoming a new facelift for SEO? Do you think SEO is dead like many people in the community are talking about everywhere you look?

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What is SEO? (Search Engine Optimization)

If you have ever done a Google search then you may be wondering how the results that are served up to you got there. It’s certainly not by accident by directly done through the process of search engine optimization

SEO, or search engine optimization, is the process of optimizing a web page or website for search engines like Google, Yahoo, and Bing. This optimizing process includes a list of factors that are known as on and off page optimization.

The purpose of SEO and optimizing a site is mostly to earn placement in the top of a search result when someone is actively searching for a phrase or keyword. This can be anything that people use to look up a product or service, or any other similar information. As you may see, having your website positioned on the first page of a search engine can highly increase the amount of people that see it and also sales. Local businesses, national businesses, affiliates, and e-commerce stores are some examples of people that take advantage of search engine optimization.

Websites that don’t put SEO into practice have little to no chance of being returned to users in the search results since it’s difficult for them to understand what the site is about. It’s one thing to have a website and it could be the most beautiful one in the world, but if no one can ever find it then it may not be a success. This is the main reason why people utilize search engine optimization.

SEO is an Ever-changing Process

As each year goes by, search engines like Google tend to change their algorithms for ranking, which can make things easier or even more difficult.

The basics of SEO have always been the same and probably will remain the same for a while so once you learn the foundation, you should understand the process.

What’s the Difference Between On and Off-Page SEO?

SEO seems to be the focus on my new blog here lately, so I will keep it going by breaking down what the difference between on and off page optimization is.

But just to recap, on and off page SEO are implemented in order to show search engines like Google, Yahoo, and Bing what a website is about so that it can know where to place it in the search results. The goal of these search engines is to bring the most high quality, authoritative content on the web. When website is optimized to meet these factors, it has a much greater chance of being positioned on the first page, which is where over 90% of search visitors choose a site from to alleviate their search needs.

So what the is difference between the two and why do they matter when it comes to website optimization?

On-Page SEO

On page optimization is the process of tailoring your actual website to meet the necessary factors that help Google know what the site is about. This involves:

• Creating long and strong content on multiple pages on the site that includes keywords that a target audience would be searching for. For example, carpet cleaning nashville, carpet cleaning service nashville, nashville stain removal services, towing nashville, limo service nashville, nashville tile and grout cleaning, etc. I’m pretty sure that you get the picture. 🙂
• Including the main keyword in paragraph titles and description
• Images and videos that relate to the subject

You will see a variation of these factors but these days less equals more. Over optimization can cause red flags so following only the factors I have mentioned above can take your site pretty far. Never underestimate the power of on page SEO.

Off-Page SEO

Off page optimization is where it can get more tricky and is a little more out of your control.

This process involves link building, rather listing your website’s link on another website. This link will count as a “vote” in the eyes of the search engines and give your website more authority. If a website has no links then it may appear as less credible since it doesn’t have any credible sources referring to it. Off page factors include:

• Creating social media profiles to publish on and promote your website and content.
• Building backlinks from other sites that are on a related subject to yours

Overall, off-page SEO is about acquiring links for your website so that it can gain more trust and credibility.

And really, it just gets more complicated from here. The process of back linking may sound simple but there are different types of links and factors to be considered when doing so. This is something that I plan on covering in much greater detail in a later post but for now, I just wanted to give an overall description of what on and off page SEO are about.

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Is SEO Dead, Or Alive and Well?

There’s been a common question lingering around the SEO community for the past couple of years. If you’re been around the block a time or two, you probably know exactly which question I’m talking about.

Is SEO dead?

Ah, the infamous phrase that seem to be freaking a lot of people out. But why?

In short, SEO is always evolving and therefore, things are going to change. New algorithms arise, and some methods just don’t work like they used to, if at all.

Just a few short years ago, you could spam a website with tons of links and the throw a bunch of keywords all over the place. Basically, you could be lazy and sloppy with your SEO work to get top rankings. Then Google came along and slapped penalties on websites with this kind of work, making it more difficult to rank without having a more natural appearance, i.e: natural links, natural content and natural traffic and social signals.

Which is exactly why – in my humble opinion – people are running around the web screaming that SEO is dead as if the sky were falling.

Google’s sole purpose is to provide the best, most optimal user experience possible and in our age of ever-expanding information, content is the best indicator that your website is just that. This means if you want to offer a solid user experience, you need to start focusing more on content and less on link building.

Don’t get me wrong, link building still works well – as long as the links look natural and aren’t coming from spammy sites. But the reality is, content is only going to become increasingly important in the future, and Google will always reward websites that have quality content over those that do not.

So yes, to many people, SEO may seem dead since it’s adopting a greater importance of content over just link building.

You can still rank websites with good ole’ SEO, but content will always play a significant part whether we like it or not. In the end, it will separate those that are good at search engine optimization from those that are not.

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