Category Archives: Content Promotion

How to Promote a Blog Post

For the longest time, I was someone that loved to blog but hated promoting my content. To be honest, I really don’t know why that was.

The reason I bring this up is to emphasize that without promotion, my content never got anywhere. The few visitors I had to my blog came only when I did promote a single posts, but the traffic was never enough to draw in consistent visitors.

Without promoting your blog posts, they will more than likely end up as mine did which is stuck in the limbo of the internet. In this blog post, I want to share some of the ways to promote each of your blog posts to you can attract more customers to your blog and grow your email list.


How to Promote a Blog Post

There are two overall ways to promote your content that fall under the umbrella of free and paid. In this post I am only going to focus on the free methods, so here goes. Here are my top 3 ways to promote blog posts that in my opinion, bring in the best return on time invested.

1.) SEO

Search engine optimization (SEO), is a long term play on getting visitors to your content but can be more than worth it. When you have content ranked all over the search engines it can work for you all day, every day for years to come.

2.) Forums

Not matter what niche you are in, there are forums all over the web where people that share the same interests as you hang out.

Get active in one or two of these forums and contribute as much value as possible. Often times people go to these forums in search of information or to ask questions and if you have already created a blog post or other piece of content that can help, you can post your link for hundred of people to potentially see.

The more active you are in these forums, the more credible you will appear to people and the more trust and like you can build with them. This is a great way to grow your list which can bring tons of visitors to your content in itself.

3.) Emailing Your List

I have yet to speak on building an email list but will touch on it for a bit here. When you have constructed a list of people that already like and trust you, you can send out your content to them. This is great for proving your value and growing a relationship with readers.
If you don’t have a list, promoting your content on social media, forums, and other sites where your target viewers hang out is a great way in itself to get people to join.

As you can see, they have a win-win effect on one another.


Where to Promote Your Blog Content

I may have already talked about how to promote blog posts on EZPZ Biz , but today I want to talk about where. They may sound the same, but really are quite different.

Where you promote your blog content will vary by your niche but for the most part, the places stay the same.

So where are the best places to push your new posts around?

1.) Social Media

Of course, you probably already guessed that one!

The search engines look at social signals when deciding which content to rank because let’s face it, even most grannies are on social media these days. As sad as it may be, having a social media account in a way makes you a somebody, so it’s just as important for your blog to as well.

On top of that, many audiences hang out on Facebook, Pinterest, YouTube, and Instagram, so why not push your content in front of their faces.

2.) Forums

Forums are great places to promote your blog content because they usually house a ton of questions and concerns on the topics you are probably already blogging about. While I mention that, I should also note that these questions and concerns make great topics for future content and when you see people ask them in the future, you can drop a link to your content to leave a more valuable response.

You never want to put all your eggs in one basket, but this promotion strategy alone can bring in tons of targeted traffic to your blog posts.

3.) YouTube Videos

I read just yesterday that YouTube owns 60% of the online video market, plus it’s common knowledge that most people would rather watch videos to learn these days than read. Because of this, you have an even better chance of getting people to consume your content.

All you have to do is find a way to turn your blog post into a video and add the link to the actual post in the description. Videos are highly authoritative to can rank for some easy keywords, and is another great way to bring in targeted traffic for your blog.

The video that ties into your blog post can be anything from you talking in person or on a screen recording that discuss the topic more in-depth, or whatever, just as long as it sparks interest and provides value.