For the longest time, I was someone that loved to blog but hated promoting my content. To be honest, I really don’t know why that was.
The reason I bring this up is to emphasize that without promotion, my content never got anywhere. The few visitors I had to my blog came only when I did promote a single posts, but the traffic was never enough to draw in consistent visitors.
Without promoting your blog posts, they will more than likely end up as mine did which is stuck in the limbo of the internet. In this blog post, I want to share some of the ways to promote each of your blog posts to you can attract more customers to your blog and grow your email list.
How to Promote a Blog Post
There are two overall ways to promote your content that fall under the umbrella of free and paid. In this post I am only going to focus on the free methods, so here goes. Here are my top 3 ways to promote blog posts that in my opinion, bring in the best return on time invested.
Search engine optimization (SEO), is a long term play on getting visitors to your content but can be more than worth it. When you have content ranked all over the search engines it can work for you all day, every day for years to come.
Not matter what niche you are in, there are forums all over the web where people that share the same interests as you hang out.
Get active in one or two of these forums and contribute as much value as possible. Often times people go to these forums in search of information or to ask questions and if you have already created a blog post or other piece of content that can help, you can post your link for hundred of people to potentially see.
The more active you are in these forums, the more credible you will appear to people and the more trust and like you can build with them. This is a great way to grow your list which can bring tons of visitors to your content in itself.
3.) Emailing Your List
I have yet to speak on building an email list but will touch on it for a bit here. When you have constructed a list of people that already like and trust you, you can send out your content to them. This is great for proving your value and growing a relationship with readers.
If you don’t have a list, promoting your content on social media, forums, and other sites where your target viewers hang out is a great way in itself to get people to join.
As you can see, they have a win-win effect on one another.